about us

our mission

Edson design is a small strategic design company with a drive to find business opportunities through the power of design. Our approach to design has a strong sense of user empathy and holistic approaches throughout all of our design processes. We live in the space between agency and consultancy, by being able to deliver both strategic approaches and product design proposals best suited for companies.

our vision

At edson design we strive to design with purpose and intention, by always keeping the end-users and their experiences in mind. Through our work, we aim to make a positive impact on the world by creating designs that inspire, engage, and bring joy to people's lives. We envision a future where design is not just a means to an end, but a catalyst for change and progress; where empathy and playfulness are at the forefront of the design process.

our design process

We follow a set of steps to help us make you happy. What steps we begin with, are dependent on both which design process you are interested in, as well as where you’re already at. Feel free to explore all our design process below and see what is a good fit for you.

industrial design

industrial design (id) to us is a strategic problem-solving process that drives innovation, create business opportunities, and leads to a better quality of life through innovative products created with the user in mind. Industrial design handles physical products, where manufacturability and resource management needs to be included and considered in the design process of any industrial product.

strategic design

We see strategic design (sd) as a process of future-oriented design principles in order to increase an organisation's innovative and competitive qualities. Our strategic design process will give you a set of steps and recommendations to follow in order to achieve your goal and excel in your field or industry.

user interface design

In our eyes user interface design (ui) focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access and to understand. User interface design brings together concepts from interaction design, visual design, and information architecture.

about rui

There is often an assumption in design that everything is done by one person. And in this case, it’s true. Edson design is a one man company run by me, Rui Edson Justino de Oliveira.

Although I am one person, I choose to utilise “we” in place of “I”, as I truly believe design is collaborative by nature. We all continually inspire each other, transfer knowledge, and share experiences to evolve our design process.

This all being said, let me introduce myself. I am Rui Edson Justino de Oliveira, an Angolese/Dutch designer who majored in Industrial Design Engineering at TU Delft and Master in Fine Art - Transportation Design at the College for Creative Studies. With six years in total of professional design experience (with a primary focus in the Automotive Industry), I have put these skills to work in the United States and Germany… and now in the Netherlands. I have had the privilege of applying different design processes at tier 1 suppliers and managing well-known brands directly with the OEM’s designer to bring fresh and unique designs to life; from idea to production with companies like Ford, Lincoln, Cadillac, Audi and Bentley.

our current clients

faqs…..we got some answers

  • Yes, if you have already done some intensive research with great findings, it can definitely help us moving forward and start with your research as ground work.

  • It greatly depends on the complexity of the product and the request of the deliverables. For example, a phone case can be designed within in a week, meanwhile a car can take years even with a large team working fulltime.

  • Yes we certainly can. By using a strategic design approach, we can help you analyse the risks and opportunities your company faces in order to find the best new path for you to take.

  • Unfortunately we can’t help with this. We are a design company with experience in design and are great at collaborating with engineers. But at the moment, we do not have full engineering capabilities in house.

  • It depends on the product and the complexity. First we need to understand your request and what your expectations are; this can be done via email or through an in person or virtual meeting. After this, we can provide you a complete quotation.

  • Depending on your request, product type, our availability and your deadline, we will propose a schedule with a time frame to get your product designed in a timely matter.

  • Yes we are. Digital platforms allow us to work with anyone from any location. We do not foresee any issues as long as we are respectful of each other’s time and establish a clear line of communication.

  • Yes we can. We would evaluate your design and optimise it along the way to ensure you have the best possible outcome in 3D.